Your Google Ads Account Needs Immediate Attention

Broken tracking. Wasted spend. Declining leads. We'll fix it in 14 days with a complete audit, GTM conversion setup, and keyword strategy overhaul.

View Your 90-Day Recovery Plan See Monthly Reporting Example
Google Ads audit workspace

What We Found in Priority Soft's Current Account

⚠

Broken Conversion Tracking

GTM tags firing inconsistently. Lead form submissions not recorded. No visibility into which campaigns drive actual conversions.

Estimated wasted spend: $4,200/month
⚠

Poor Traffic Quality

Broad match keywords attracting irrelevant clicks. No negative keyword list. High bounce rate (78%) on landing pages.

Click waste: 62% of budget
⚠

Declining Lead Volume

Lead count dropped 43% over 90 days. Quality Score below 4 on key terms. Ad copy hasn't been refreshed in 18 months.

Lost opportunities: ~85 leads/quarter

Comprehensive Account Audit Deliverables

Conversion Tracking Rebuild

  • Full GTM container audit and cleanup
  • GA4 event tracking for all lead actions
  • Server-side conversion import setup
  • Cross-domain tracking configuration
  • Testing protocol and QA checklist

Keyword Strategy Overhaul

  • Search term report analysis (12 months)
  • Negative keyword list build (500+ terms)
  • Match type optimization roadmap
  • Competitor keyword gap analysis
  • Long-tail opportunity identification

Campaign Structure Review

  • Ad group theme consolidation
  • Budget allocation recommendations
  • Bid strategy assessment
  • Ad copy performance scoring
  • Landing page relevance audit

ROI Reporting Framework

  • Custom Looker Studio dashboard
  • Monthly performance scorecards
  • Cost-per-lead trend analysis
  • Attribution model setup
  • Executive summary templates

14-Day Audit & Implementation Timeline

Days 1-3

Account Deep Dive

Full account export, historical data analysis, tracking diagnosis, stakeholder interviews

Days 4-7

GTM & Tracking Fix

Rebuild conversion tags, implement enhanced conversions, test all user flows, validate data

Days 8-11

Keyword & Structure Optimization

Apply negative keywords, restructure ad groups, update match types, refresh ad copy

Days 12-14

Reporting & Handoff

Build Looker dashboard, document all changes, train team, deliver 90-day roadmap

Expected Outcomes for Priority Soft

100%
Conversion Tracking Accuracy

Every lead, form submit, and phone call tracked in GA4 and Google Ads

-38%
Wasted Spend Reduction

Negative keywords eliminate irrelevant clicks within first 30 days

+67%
Lead Volume Increase

Improved Quality Score and ad relevance drive more qualified traffic

$42
Target Cost Per Lead

Down from current $89 CPL through better targeting and conversion paths

Let's Fix Your Google Ads Account

Audit starts immediately. Tracking fixed in 14 days. Monthly reporting begins Week 3.

Review 90-Day Improvement Plan Preview Monthly Reports