Audit Overview / Monthly Reporting

Clear ROI Reporting for Priority Soft

Custom Looker Studio dashboards with real-time metrics, trend analysis, and executive summaries

Sample Monthly Report: March 2025

Reporting Period: March 1-31, 2025 Account: Priority Soft Google Ads Report Generated: April 2, 2025
Total Spend
$6,840
-12% vs Feb

Budget optimization reduced spend while maintaining volume

Leads Generated
163
+34% vs Feb

Negative keywords and ad copy refresh drove qualified traffic

Cost Per Lead
$42
-34% vs Feb

Down from $64 in February, on track to hit $38 target

Conversion Rate
8.2%
+2.1% vs Feb

Landing page relevance and ad message match improved

Quality Score
6.8
+1.4 vs Feb

Keyword relevance and CTR gains boosted account health

ROAS
3.8:1
+1.2 vs Feb

Estimated revenue $26,000 based on $160 avg customer value

Campaign Performance Breakdown

Campaign Name
Spend
Leads
CPL
Conv. Rate
Status
Brand - Priority Soft
$890
42
$21
14.2%
Excellent
Search - Software Solutions
$2,340
68
$34
9.1%
Strong
Search - Enterprise Tools
$1,820
38
$48
6.8%
Monitor
Remarketing - Site Visitors
$980
15
$65
4.2%
Optimize
Display - Awareness
$810
0
—
0.8%
Pause

Key Insights & Recommendations

Top Performer

"priority soft pricing" keyword drove 28 leads at $18 CPL. Recommend increasing budget allocation by 40% and creating dedicated landing page.

Action: Budget shift scheduled for April 5

Waste Eliminated

Added 87 new negative keywords this month, blocking searches like "free software" and "open source alternative." Saved estimated $1,200 in irrelevant clicks.

Action: Ongoing weekly negative keyword review

Ad Copy Winner

RSA variant "Enterprise Software Built for Scale" achieved 11.2% CTR (vs 6.8% account avg). Rolling out this messaging across all ad groups.

Action: New ad variants launching April 8

Display Underperformance

Display campaign generated zero conversions with $810 spend. Recommend pausing and reallocating budget to high-performing search campaigns.

Action: Paused March 28, budget moved to Search

April 2025 Forecast

Projected Spend

$7,200

5% increase to capitalize on March momentum and test new keyword expansion

Projected Leads

185-195

Conservative estimate based on current conversion trends and seasonal patterns

Target CPL

$38

Continued optimization should drive CPL down another 10% from March baseline

Planned Optimizations for April

  • Launch 3 new ad groups targeting long-tail enterprise software keywords
  • Implement automated bid rules for top 20% of converting keywords
  • A/B test landing page headline variants to improve conversion rate
  • Expand remarketing audience to include 90-day site visitors
  • Weekly negative keyword audits to maintain traffic quality

How You'll Receive These Reports

Live Looker Studio Dashboard

Real-time access to all metrics, filterable by date range, campaign, device. Updates automatically every 24 hours. Shareable link for your team.

Monthly Executive Summary

PDF report delivered first Tuesday of each month via email. Includes narrative insights, trend analysis, and next month's action plan.

Slack/Email Alerts

Instant notifications for anomalies: budget pacing issues, conversion drops, Quality Score changes, or campaign pauses.

Review 90-Day Plan Back to Audit Overview