Audit Overview / 90-Day Plan

Your 90-Day Google Ads Recovery Roadmap

A phased approach to restore tracking, eliminate waste, and scale lead generation for Priority Soft

Phase 1

Foundation & Repair

Days 1-30

Primary Objectives

  • Restore 100% conversion tracking accuracy via GTM rebuild
  • Implement 500+ negative keywords to stop wasted spend
  • Restructure campaigns into tightly themed ad groups
  • Launch enhanced conversions for better attribution

Week-by-Week Deliverables

Week 1: GTM audit complete, all tracking tags documented, GA4 events mapped
Week 2: Conversion tracking live, negative keyword list applied, search term review
Week 3: Campaign restructure deployed, new ad copy variants launched (5 per group)
Week 4: First monthly report delivered, baseline metrics established, QA sign-off

Success Metrics

Tracking Accuracy:100%
Wasted Click Reduction:-25%
Quality Score Improvement:+1.2 avg
Phase 2

Optimization & Scale

Days 31-60

Primary Objectives

  • Optimize bids based on clean conversion data
  • Expand high-performing keyword themes
  • Test new ad formats (responsive search ads, callouts)
  • Implement audience layering for remarketing

Week-by-Week Deliverables

Week 5: Bid strategy shift to Target CPA, initial learning period begins
Week 6: Add 50 new long-tail keywords, launch 3 new ad groups for expansion
Week 7: Responsive search ad testing (15 variants), audience segment analysis
Week 8: Month 2 report, ROI analysis, budget reallocation recommendations

Success Metrics

Cost Per Lead:-30% vs baseline
Lead Volume:+45%
Click-Through Rate:+22%
Phase 3

Performance & Automation

Days 61-90

Primary Objectives

  • Implement automated rules for budget pacing
  • Launch Performance Max campaigns for expansion
  • Build predictive lead forecasting model
  • Establish ongoing optimization protocols

Week-by-Week Deliverables

Week 9: Automated bid rules live, budget alerts configured, anomaly detection on
Week 10: Performance Max pilot launch, asset group creation, audience signals set
Week 11: Lead forecasting dashboard built, 30-day projection model validated
Week 12: Final 90-day report, optimization playbook handoff, ongoing plan

Success Metrics

Total Lead Increase:+67% vs Day 1
Cost Per Lead:$42 (from $89)
ROAS:4.2:1

Investment & Expected Return

Audit & Setup

$3,200

One-time fee covering full account audit, GTM rebuild, keyword research, campaign restructure, and 90-day roadmap delivery

Ongoing Management

$1,800/mo

Monthly optimization, bid management, ad copy testing, negative keyword updates, and detailed ROI reporting

Projected 90-Day Gain

+$18,400

Based on 67% lead increase and -$2,600/mo in eliminated waste. Conservative estimate assuming $220 avg customer value

Next Steps for Priority Soft

1

Grant Account Access

Provide admin access to Google Ads, GA4, and GTM. We'll sign an NDA and data privacy agreement before access.

2

Kickoff Call

30-minute video call to review business goals, lead qualification criteria, and current pain points. Scheduled within 48 hours.

3

Audit Begins

We start the 14-day audit immediately. Daily Slack updates, mid-point check-in, final presentation with findings and plan.

Preview Monthly Reporting Back to Audit Overview